Last Wednesday, Kid Rock came through town on his Rebel Soul Tour…
One of the promotional companies I work for, PUSH, hired us to represent Harley Davidson at their display, at the show.
Harley and Kid teamed up for the Rebel Soul tour, offering concert specific merch, showcasing the phrase that Kid coined for the venture, “I can’t hear you over the rumble of my freedom.” and offering prizes like getting on stage with Kid at each show as well as winning a bike at the last date of the show.
The last show, in Milwaukee, coincides with Harley Davidsons 110th Anniversary where somebody will win a factory customized Harley and other prizes, including being on stage with Kid through his show in Milwaukee.
It was the first of it’s kind, having co-branded merchandise… Kid also made a point to lower ticket, beer, food and merch prices which he called, “$20, best night ever!” (also the unofficial name of the tour.)
At the show, Harley set up a display with a few of their brand new bikes along with the Jumpstart Experience which allowed riders to sit on the bike, start it and “ride” without actually going anywhere!
I love Kid Rock and Harley Davidson, we have a 99 Softail that I’m waiting to shoot with so this event was fun… And it never hurts to get paid.
Now for the weather to cool down so I can get my ass to more events like this!
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